Upper Status Shop is an e-commerce shop that sells direct to consumer lifestyle products. They came to us with just an idea and a name.
We were asked to help build Upper Status’s brand and market. They needed a website to be efficient, both on the back end for management to make updates, but also to be more appealing for users who came to the site.
Upper Status wanted to be able to track website traffic to the site so that retargeting marketing could be done. They also needed the site to be mobile friendly as more and more customers are buying via smartphones.
We met with Upper Status team and decided to build their e-commerce website using Shopify integrated with Shopify Apps (an open source E-Commerce platform). This platform was selected to introduce e-commerce to the brand and to easily use plug and play apps to help grow the online business.
We didn’t want the website to become outdated and cumbersome in just a few months, so the new site needed to be efficient and perform fast while customers are shopping as well as allow Upper Status to make changes without additional support. We built a strategy to accommodate for their social media channels to be integrated on the website.
Part of the design process involved creating a new logo and color way for the brand to reflect the essence of Upper Status. The result was an engaging brand and website that allowed customers to connect with the company and make them feel comfortable purchasing online with them.
Our work includes:
- Complete custom design of the website
- Integrated a Shopify content management and e-commerce system
- Implemented a new photo gallery to showcase products
- Product mockups to make online ordering easier
- Integrated social media management and sharing tools
- Made a conscious effort to highlight Upper Status style
- Integrated Email Newsletter sign-up
- Facebook advertising setup and design
UPPER STATUS SHOP
MOBILE FRIENDLY WEB DESIGN
CONTENT MANAGEMENT SYSTEM
SEARCH ENGINE OPTIMIZATION
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About KNG MARKETING GROUP
We are a Tempe, AZ based one-stop shop that meets the business driven, multimedia, and information technology demands of multi-sized businesses in countries across the globe.